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Waters Strategies delivers creative and innovative editorial strategies to raise your profile and extend your brand. The company's specialty areas are startups and entrepreneurs, health care, higher education, politics, economic development and accounting.

Waters Strategies is powered by Sharon Waters, the former editor of NJBIZ and a health reporter with Gannett. With deep connections in New Jersey business, politics and higher education, Sharon creates strategic partnerships to ensure your message gets in front of the right people to increase your visibility. 

As a CPA-turned-journalist, Sharon excels at writing about complicated topics in concise, clear and compelling language in any format. Major publications/websites have carried Sharon's byline, including The New York Times, Washington Post,, New Jersey Monthly and, as well as B-to-B publications. 

On the content marketing side, Sharon writes convincing copy that promotes your brand in an authentic way.

See below for services offered.

Laptop Writing
Image by Karine Germain

Want to chat about your project needs? Interested in seeing more of my work? Let's talk about how I can help you.


©2020 by Waters Strategies.