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Waters Strategies delivers creative and innovative editorial strategies to raise your profile and extend your brand. The company's specialty areas are startups and entrepreneurs, higher education, health care, politics, economic development and accounting.

Partial list of clients includes: FORTUNE, JumpStartNJ, Tech Council Ventures, National Business Aviation Association, Rutgers University, Thomas Edison State University, Berkeley College, Christian Brothers University.

Waters Strategies is powered by Sharon Waters, the former editor of NJBIZ who was a health reporter with Gannett. With deep connections in New Jersey business, politics and higher education, Sharon creates strategic partnerships to ensure your message gets in front of the right people to increase your visibility. 

As a CPA-turned-journalist, Sharon excels at writing about complicated topics in concise, clear and compelling language in any format. Major publications/websites have carried Sharon's byline, including,, The New York Times, Washington Post, New Jersey Monthly, Star-Ledger and, as well as B-to-B publications. 

See below for services offered.

Laptop Writing
Image by Karine Germain

Want to chat about your project needs? Interested in seeing more of my work? Let's talk about how I can help you.