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Waters Strategies delivers creative and innovative editorial strategies to raise your profile and extend your brand. The company's specialty areas are higher education, startups and entrepreneurs, finance, artificial intelligence, tech and healthcare.

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Partial list of clients includes: Fortune Live Media, Princeton University, Rutgers University, JumpStart NJ, Montclair State University, Thomas Edison State University, Berkeley College, Christian Brothers University, Tech Council Ventures, National Business Aviation Association.

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Waters Strategies is powered by Sharon Waters, an award-winning journalist who was the editor of a top business journal. Sharon has deep experience working with startups and entrepreneurs. 

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As a CPA-turned-journalist, Sharon excels at writing about complicated topics in concise, clear and compelling language in any format. Major publications/websites have carried Sharon's byline, including Washington Post, AARP, Wired.com, Today.com, Self, New Jersey Monthly, Star-Ledger, Times of Entrepreneurship, Houston Chronicle and NCAA.com, as well as B-to-B publications. 

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For Fortune Live Media, Sharon manages development, strategy and implementation of program content for Fortune's national conferences. Sharon has served as program director for Brainstorm AI in December 2024 in San Francisco, Future of Finance in May 2024, Brainstorm AI in December 2023, Brainstorm Health in April 2023, CEO Initiative (CEOI) Annual Meeting in November 2022.