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Waters Strategies delivers creative and innovative strategies to raise your profile and extend your brand. The company's specialty areas are startups and entrepreneurs, higher education, health care, politics, economic development and accounting.
Waters Strategies is powered by Sharon Waters, the former editor of NJBIZ. With deep connections in New Jersey business, politics and higher education, Sharon creates strategic partnerships to ensure your message gets in front of the right people to increase your visibility.
Sharon leverages her newsroom experience to provide insight about what journalists want and the best ways to pitch them, giving you the best chance of getting attention. She has strong relationships with journalists in the Garden State and beyond.
As a CPA-turned-journalist, Sharon excels at writing about complicated topics in concise, clear and compelling language in any format. Major publications/websites have carried Sharon's byline, including The New York Times, Washington Post, New Jersey Monthly and NCAA.com, as well as B-to-B publications.
On the content marketing side, Sharon writes convincing copy that promotes your brand in an authentic way.
See below for services offered.