TESTIMONIALS
"A GREAT ASSET TO OUR PUBLICATIONS"
"HER WRITING IS ALWAYS SHARP, FOCUSED, AND APPEALING"
I have worked with Sharon on a number of high-profile Fortune projects for C-suite executives. Her writing is always sharp, focused, and appealing — she easily synthesizes complex ideas and multiple views into a single, compelling narrative.
— Elizabeth Tighe, Vice President, Marketing, Fortune
Sharon Waters is a joy to work with. She is a crisp, concise writer who can make tax stories – yes, tax stories – sing. She not only knows the tax code, but she knows plenty of other people who do, too, and incorporates their commentary into her stories. She’s exacting in her reporting and precise in her explanation of the tax code. Sharon has written many stories for AARP, and we view her as a great asset to our publications.
— John Waggoner, Senior Editor/Writer/Producer, AARP
"ONE OF THE CLEVEREST WRITERS I KNOW"
Sharon Waters is one of the cleverest writers I know. At the University, many departments send email notices about events, guest speakers, and so forth. The ones Sharon sent were by far the best. I always enjoyed reading them because they were uniformly smart, crisp and engaging. Sharon is well-organized, thorough and dependable, and she has the rare ability to think strategically while executing flawlessly. Her business acumen and communications talents position her well to help any organization succeed.
— Joseph A. Brennan, Vice President, Communications & Marketing, Montclair State University
"QUICKLY BECAME A TRUSTED EXTENSION OF OUR TEAM"
Sharon Waters is a delight to work with. We retained her for the heavy lift of writing multiple faculty features for our annual Impact Report, along with a profile of our Dean. We vetted multiple writers on the Rutgers approved vendor list, seeking someone who could craft human-interest features which simultaneously showcased the work and the person behind the work. Sharon made the process easy, and quickly became a trusted extension of our team. She was self-directed, well-organized, and conducted her interviews professionally and courteously. The resulting essays were compelling, well-written, and print ready. She met every deadline and helped keep us on track. I will certainly be hiring her again!
— Coby Green-Rifkin, Director of Communications and Marketing, Graduate School of Education, Rutgers University
"DELIVERS WHAT SHE PROMISES"
Sharon is an energetic and thoughtful writer who takes direction well, delivers what she promises, and delivers it on time. She has done great work for the AARP Bulletin and AARP The Magazine on a variety of subjects, including jobs, retirement, banking, taxes and estate planning.
— George Mannes, Executive Editor, AARP
"IN TOUCH WITH THE ZEITGEIST WHEN IT COMES TO MARKETING AND PR"
Sharon is not only extremely creative and in touch with the zeitgeist when it comes to marketing and PR, she is also a consummate "connector," seeking out and taking advantage of opportunities to communicate, educate and promote. I highly recommend her!
— Elizabeth Rosini, Associate Dean, Feliciano School of Business, Montclair State University
"MADE OUR EDITORIAL PRODUCTS MUST-READS"
As editor of NJBIZ, Sharon turned around the editorial fortunes of our print and digital products with strong management skills and her sharp news sense. Her execution of creative ideas, including launching the popular Power lists, put NJBIZ on the map and made our editorial products must-reads for the entire business community. Before her arrival, the newsroom lacked connections with top leaders in the state, so Sharon developed relationships with senior management at companies and powerful political figures. Sharon’s tireless networking produced stronger news coverage, which enhanced the value of our products, resulted in new revenue and drove a substantial increase in paid digital and print readers.
— Tom Curtin, Publisher of NJBIZ during Sharon’s tenure as editor
"ABILITY TO CONNECT MAKES HER A GREAT STORYTELLER"
Great storytellers have an innate ability to quickly build trust with the people they cover, to help them open up and feel comfortable sharing the details that make a profile come alive. Sharon’s ability to connect makes her a great storyteller. Even when the subject is a well-known newsmaker, Sharon’s determination to uncover new perspectives and personality means you’re certain to learn something new from her writing.
— Joe Arney, Managing Editor of NJBIZ during Sharon's tenure as editor
"HIGHLY SKILLED AT DRIVING BUSINESS RESULTS"
Sharon is highly skilled at driving business results through her creative marketing skills. She delivers more than expected. And, I found her communications always caught my eye with engaging, current marketing “hooks!” She also excels at problem-solving, whether it’s a situation involving constrained resources or conflicts. I was relieved when I knew Sharon was a teammate on a new project or initiative; she leaves her ego at the door and pushes toward a win-win solution!
— Michele Ansbacher, Chair, Feliciano School of Business board, Montclair State University; retired Prudential executive